Who: Marisela Ali Carter

What: Birth Announcement

Why: Postcard mailer announcing the birth of my daughter.

Role: Concept Development & Design

Who: Rogue Squrirel, et al.

What: Shirt & Apparel Design

Why: A collection of shirt designs created over the years for Rogue Squirrel, special events and a number of the company’s partners.

Role: Concept Development, Garment Selection, Screen Printing & Design

Who: The City of Annapolis

What: Rebrand Proposal (Concept)

Why: Designed as part of a corporate branding course, the project scope tasked students with research, conceptualizing and subsequently developing a rebranding proposal for their state capital. The proposal establishes Annapolis’ need for a more modern identity, inline with current age and tourism demographics, while maintaining the same sense of strength, American values, honor and tradition.

Role: Research, Concept Development, Copywriting, Layout & Design

Click Here To See Full Proposal PDF >

Who: Rogue Squirrel, Inc.

What: Branding, Web & Apparel Design

Why: A graphic apparel brand & screen printing company specializing in designs that often featured anything from tongue-in-cheek humor to comic book references to hip-hop appreciation etc. Rogue Squirrel’s varied designs related to a broad demographic both stylistically and personally. In managing the brand’s image, design needs ranged from t-shirt designs, to website creation & maintenance, email newsletter designs, promo postcards, custom tags for shirts, web ads etc.

Role: Concept Development, Art Direction, Copywriting & Design

Who: Great Smoky National Park

What: Brochure Design

Why: A promotional brochure for Great Smoky National Park, a means to drive visitation and exploration within the park. The design concept included a conscious decision to have descriptions and other text take a backseat to the imagery, thus allowing the park to sell itself by-way of its beautiful scenery. The layout was meant to take the reader on a journey, with the gate-fold design used to evoke a sense of exploration and build anticipation from a first-person perspective; with a newer, even more majestic view behind each fold.

Role: Concept Development & Design

Who: Crome LLC.

What: Identity Development

Why: CRoME is a high-end performance, education and fashion brand that specializes in hip-hop dance choreography and instruction. The brand identity needed to represent the sense of quality, strength, intelligence, dynamism and professionalism of its owner Maryland native choreographer & performer Crishon Jerome Landers.

Role: Art Direction, Concept Development & Design

Who: Phoenix Suns Basketball

What: Team Relocation Concept

Why: This rebranding and relocation of the Phoenix Suns to Tampa Bay utilizes colors and design styles that are indicative of the Tampa Bay area. The sun setting into the net logo was a way to differentiate the design, without going the clichéd basketball as sun idea. Apparel design plays off of the bright and fun Tampa-based color palette.

Role: Concept Creation & Design

Who: The Hitchhiker’s Guide To The Galaxy

What: Cover Redesign Concept

Why: This redesign of a sci-fi classic intended to add a sense of wonder and curiosity that is typical within the genre. The design incorporates certain thematic elements found within storyline, such as: the towel, the number 42, and a general space adventure & exploration aspect via the starry field upon which we find the foreground figure gazing.

Role: Concept Development & Design

Who: The Mars Volta

What: Poster Design

Why: This Dada-inspired poster design was created as a tour promotion for The Mars Volta’s album Noctourniquet. Influenced by the album name, “Noctourniquet” a portmanteau of nocturne and tourniquet the design references the theme of capture, and subjugation prevalent in many of the songs. The imagery portrays that of a bad dream and someone hoping for escape. The background was created by layering watercolor paintings representing Heaven and Hell, with a cut out of opposing faces laid atop to imply a sense of struggle. The hand-made lettering was meant to play off of a ransom note, again following the same theme of capture.

Role: Concept Creation & Design