Who: Great Smoky National Park

What: Brochure Design

Why: A promotional brochure for Great Smoky National Park, a means to drive visitation and exploration within the park. The design concept included a conscious decision to have descriptions and other text take a backseat to the imagery, thus allowing the park to sell itself by-way of its beautiful scenery. The layout was meant to take the reader on a journey, with the gate-fold design used to evoke a sense of exploration and build anticipation from a first-person perspective; with a newer, even more majestic view behind each fold.

Role: Concept Development & Design