Great Smoky Mountains Brochure
![GR8smokyHeader](/wp-content/uploads/2015/03/GR8smokyHeader1.jpg)
Great Smoky Mountains
Brochure Design
![brochureFRONT](/wp-content/uploads/2015/03/brochureFRONT.png)
Who: Great Smoky National Park
What: Brochure Design
Why: A promotional brochure for Great Smoky National Park, a means to drive visitation and exploration within the park. The design concept included a conscious decision to have descriptions and other text take a backseat to the imagery, thus allowing the park to sell itself by-way of its beautiful scenery. The layout was meant to take the reader on a journey, with the gate-fold design used to evoke a sense of exploration and build anticipation from a first-person perspective; with a newer, even more majestic view behind each fold.
Role: Concept Development & Design
![brochureGATE](/wp-content/uploads/2015/03/brochureGATE2.png)
![brochureSPREAD](/wp-content/uploads/2015/03/brochureSPREAD.png)
![brochureBACK](/wp-content/uploads/2015/03/brochureBACK1.png)
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