Annapolis Proposal

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Rebrand Proposal

Proposal page

Who: The City of Annapolis

What: Rebrand Proposal (Concept)

Why: Designed as part of a corporate branding course, the project scope tasked students with research, conceptualizing and subsequently developing a rebranding proposal for their state capital. The proposal establishes Annapolis’ need for a more modern identity, inline with current age and tourism demographics, while maintaining the same sense of strength, American values, honor and tradition.

Role: Research, Concept Development, Copywriting, Layout & Design

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