Company: Unleashed Technologies

Client: APPA &emdash; American Public Power Association

What: Live Wireframes

Why: APPA was looking for a revamp to their website with a cleaner layout, and a focus on their role as a community resource. Needing to move to a responsive site, APPA was also interested in seeing a working prototype of the site, to understand how content would cascade at mobile sizes. Using live wireframing we were able to simultaneously present a layout concept and mobile example for review.

Role: Live Wireframe Development, Layout, UX

Click Here For Live Wireframe & UX Concept >^{(Live Pages: Home, Events and Education + 1st Event, News and Updates + 1st Article, and Select Topic Dropdown)}

Company: Unleashed Technologies

Client: LabTestsOnline.org

What: UX Audit, Review, & Wireframe Concept

Why: LabTestsOnline.org required a full UX audit & heuristic review, as well as wireframe development as a suggested improvement over the current design. The key UX goals in this layout was to make search more prominent, consistent navigation for test listings, improved featured news visibility, and easier access to information. This was accomplished by refocusing the content layout, creating segmented content groups in less pages to reduce clicks, and refocusing the navigation on search & testing categories, to narrow the user’s focus.

Role: Concept Development, Wireframe Layout, UX Audit & Review

Click Here For Wireframe Concept >

Company: Unleashed Technologies

Client: Accutrition

What: Website Design & Wireframing

Why: The goal of this site redesign was to build a responsive structure, refreshing look and more user friendly experience to the current site. Some of the key UX/company goals revolved around helping the user find key items as quickly as possible, highlighting the newly introduced blog, gain rewards members, and create a pleasing purchasing experience for new & longtime customers (many of whom prefer to call-in to with a rep). The design solved these issues by adding featured products which identifies the top purchased items, prominently featuring the rewards program on the home page (and checkout page), and optimizing the product page in a number of ways to make adding items to cart, browsing the item info, or contacting customer service equally as easy.

Role: Concept Development, Live Wireframe Development, UX, & Design

Click Here To See Full Design Concept >
Click Here For Live Wireframe & UX Concept >^{(Live Pages: Home, Shop Brand Dropdown, Shop Category Dropdown, and View Cart)}

Company: Unleashed Technologies

Client: Accutrition

What: Website Design & Wireframing

Why: The goal of this site redesign was to build a responsive structure, refreshing look and more user friendly experience to the current site. Some of the key UX/company goals revolved around helping the user find key items as quickly as possible, highlighting the newly introduced blog, gain rewards members, and create a pleasing purchasing experience for new & longtime customers (many of whom prefer to call-in to with a rep). The design solved these issues by adding featured products which identifies the top purchased items, prominently featuring the rewards program on the home page (and checkout page), and optimizing the product page in a number of ways to make adding items to cart, browsing the item info, or contacting customer service equally as easy.

Role: Concept Development, Live Wireframe Development, UX, & Design

Click Here To See Full Design Concept >
Click Here For Live Wireframe & UX Concept >^{(Live Pages: Home, Shop Brand Dropdown, Shop Category Dropdown, and View Cart)}

Who: AIGA

What: Get Out The Vote Poster Campaign

Why: No matter where you fall on the discussion, the most effective way to get your voice heard is by voting and getting involved in the political process. Instead of complaining about what you don’t like, show it and vote. Change doesn’t come simply due to a hashtag, or even a march; it comes when we step up, do our civic duty, and let those accountable know that we are watching, listening, and expecting improved outcomes for all of our communities.

Role: Concept Development & Design

AIGA Design: Get Out The Vote Gallery Site >