XYPI Branding
![xypiheader](/wp-content/uploads/2015/04/xpiheader.jpg)
XYPI – Call Me Zippy
Branding • Advertising
![xypiLogos](/wp-content/uploads/2015/03/xypiLogos.png)
Who: XY P.I.
What: Branding, Packaging & Ad Concept
Why: A re-imagining of the branding for the computer mouse, had it gone by its original name, “XY Position Indicator” with a modern twist. The “Zippy” nickname was a catchy way to pronounce the abbreviation and add memorability; with a retro futuristic design, a tip-of-the-hat to the early days of the PC.
Role: Concept Creation & Design
![xypiPosterMock](/wp-content/uploads/2015/03/xypiPosterMock.jpg)
![xypibox](/wp-content/uploads/2015/04/xypiboxFront.jpg)
![xypibox](/wp-content/uploads/2015/04/xypiboxBack.jpg)
![xypiSketch](/wp-content/uploads/2015/04/xypiSketch.jpg)
Check out this sketch & others:
In My Sketchbook >
Leave a Comment